Music Video Feedback

Feedback (from students and teacher)

The story and the music video was thought out good and the edits were added, which added a good theme to the music video. There was both narration and performance in the music video which made it interesting and each part connected with the song. Even though the music video had a good story line it was not very bold and there weren't any risks taken with the shoots. Maybe if you add creative costumes and bold makeup to give it a visual effect.

Game show

Game shows that air Monday-Friday 3:30pm to 4:30pm
Target audience: age 30+

- Tipping Point
Tipping Point is a British television game show which began airing on ITV on 2 July 2012, and is presented by Ben Shepard. Contestants answer general knowledge questions to win counters which they use on a large coin pusher arcade-style machine.
Because the game show involves money the target audience and the contestants would be older aged people and not kids.

- Pointless
Pointless is a British quiz show produced by Endemol UK for the BBC, hosted by Alexander Armstrong and Richard Osman. Contestants on the programme, who play in teams of two, are tasked with finding the most obscure answers to general knowledge questions based on pre-conducted public surveys of 100 people from the UK. A correct answer which none of the 100 people in the survey gave is deemed a "pointless" answer. In the main game, a pointless answer adds £250 to the jackpot; in the final a pointless answer is needed to win the jackpot.
This game show like others requires general knowledge which a 30+ male or female would usually have gained and known in their time and experience.

- Countdown
Countdown has occupied a tea-time broadcast slot since its inception. Currently an episode lasts around 45 minutes including advertising breaks. During the normal series, the winner of each game returns for the next day's show. A player who wins eight games is declared an "octochamp" and retires until the series finals. At the end of the series, the eight players with most wins (or the highest total score in the event of a tie) are invited back to compete in the series finals. They are seeded in a knockout tournament, with the first seed playing the eighth seed, the second playing the seventh, and so on. The winner of this knockout, which culminates in the Grand Final, becomes the series champion.
Shows which require knowledge, intelligence and good skill often require people of age 30 and above. Although most of the contestants in the game show are men this could just be because women are not interested. However, the game show has women assistants or people who check the answers and the literacy countdown answers are mainly checked by women.

Advertising TV Game Show

How can you market your own TV Game Show through advertising across a range of platforms, including E-media?

Advertising your game show would mean you can promote it so people get intrigued to watch it. Some methods of advertising are Posters, Billboards, Bus stop advertising etc.

Using TV shows to promote your Game show is an effective way of promoting your game show because viewers might be watching a show on the same TV channel that your game show is on so this will give you an advantage. However it costs a lot to advertise on TV because there is a high chance that advertising on TV will get you the viewers. If you don't make the money you are hoping and don't get the views on your game show then advertising your game show on TV was not a good approach.

Despite TV adverts being very successful, another common, successful and cheap method will also get you the views. Advertising on Bus stops or on busses will mean everyone, tourists and workers will see your advertisement and it doesn't cost as much as advertising on TV. If your target audience for your game show is young people then this will mean you will get your advertisement seen and noticed because like TV advertising young people are more likely to be going out and watching TV.

Another cheaper and effective way would be advertising via email or advertising online. This is also for a younger target audience because they tend to be on social media the most. However advertising online or on social media is much cheaper than advertising on billboard or TV. However, if the target audience for your game show is not young people this would not be effective because adults would usually watch TV more than going on social media or the internet.

Promoting your game show to make people watch it in your advertisement you should make sure you add all exciting things that happen throughout your game show and if you have a celebrity as a host make them your main audience attraction to the game show.

Audience Participation in Game Shows

Audiences are in most game shows which make them more enthusiastic and entertaining. Having an audience in a game show makes the show more entertaining and some game shows are very careful with who they put in their audience because some people in the audience can make the game show that more entertaining if they are related to the contestants. For example in Deal or No deal there is an audience and this helped make the game show memorable as well as it already being a popular game show many people watch. The game show used one of the contestants relationship to make the show interesting and there was a surprising moment where the contestant proposed to his girlfriend. Having an audience gives a game show another way to entertain the viewers as well as having an exciting game to play.

A game show that has an audience is 'Your back in the room' which has 4 contestants that are strangers and they get hypnotised which makes the show more entertaining because they get controlled and they don't know what they are doing. The audience is involved in some events where the contestants might throw food at the audience and the audience will occasionally get shocked or find it funny when one of the contestants do something. Having an audience in this show is effective because it will make it seem real and the viewers will be in the audiences position and believe what they are seeing because there are witnesses. Sometimes the hosts ask the audience questions and make them participate in some of the hypnosis that is being done to the contestants. So maybe the audience will have to cheer for the hypnosis to start or be triggered which makes it exciting for the viewers.

'Lets make a deal'  is a game show where the audience are the contestants, the audience members are all dressed up in different things that make them stand out so the host picks them to win a prize. The game show is entertaining to the viewers because the game show made sure that the audience they picked are enthusiastic and confident with a good personality so that its not obvious what they are going to chose. The viewers feel engaged because the audience are as clueless as they are and the viewers and audience both contribute however having the audience is more effective because they can contribute in the show and  make it interesting. The audience are picked at random but they make the viewers want to contribute too and even though its repetitive the viewers don't stop watching to see what's going to happen.

GPA: In my game show there will be audience participation because this way the viewers and the audience can get involved and find it interesting. The audience would usually be relatives or friends of the contestants most audiences can joining in and make the show more interesting. The audiences will have seats around the centre of the set so that the contestants and the game is going on inside the circle and the audiences are around them because they are still an important part of the game show.

Game show Theme Tunes

What are the conventions of game show theme tunes?
Theme tunes in game shows usually relate to the game show and the context of the game show. So if it is a quiz game show the theme song would be tense and for a physical game show it would be upbeat and fun. Most often theme tunes have a presenter naming the contestants and host to introduce the game show. Game show theme tunes often also have event where you can hear sounds of audiences cheering and clapping to engage the viewer and make it sound enthusiastic.

Theme Tune I created and How suitable it was for my Game show
Our theme tune was upbeat and matched our game show. There was a tune going on throughout the whole theme, it had moments where it was upbeat and made you want to join in. Our theme tune matched our game show because in our game show it includes different pop songs that need to be finished of therefore the theme song needed to be memorable and stand out over all the other songs that will be played throughout the song. Its not a theme song that you would get bored of or used to and its suitable for all ages. The theme tune had beats and a constant tune, the sound of it was different and nothing that was usually heard or used as a theme tune.

What would I change next time
I would add more to the theme song like a voice presenting the theme song and make the song more unique, add different types of sounds and tunes. Blend them in and create the best theme tune with more sounds and effects to match the game show. Maybe even add a song so it links to my game show, maybe create a very short remix of a pop song that would be in my game show. Also I would not just add tunes and beats I would add sound effects for example a wright or wrong effect for the non diegetic sound of a scene that would be in my game show.

GPA: A game show that follows the conventions of a game show theme tune is Catch Phrase. It is a family game show with a funny host that makes the game show enthusiastic and exciting. The theme song is upbeat and sounds like a game show theme like an arcade tune. However it doesn't include the audience and some sounds of the game show in it. However it does include a tune that would be used during the game show.

Contrasting game show sets

Countdown and Total Wipe Out
These two game shows are very different and have different ways of working. Countdown is a quiz game show where as Total wipe out is a game show which requires a set of physical activities to be held out by the contestants. Countdown is requires mental work and intelligence for the contestants to be able to solve the puzzles. The set of countdown is simple and has a blue theme so it doesn't look too boring but it is only blue so it doesn't look so childish because the target audience is mainly adults who enjoy solving puzzles where as little children would find it boring. On the other hand Total Wipe out has a range of sets and activities for the contestants to participate in. The set has a blue (water) and a red theme the blue is because of the water because most of the activities are water sports. The sets have different layouts in countdown the host is with the contestant and in Total wipe out the host is hosting from a separate room because he doesn't join in the activities. The host room is plain with a large window to shoe the viewers the contestants whilst the host is speaking. Countdown is just a plain room with desks for everyone to work on. Total wipe out sets are different for each stage and even though the hosts try to make the show in countdown, total wipe out is naturally funny because of the activities and the fact that it is outside and the contestants fall into water each time they fail. Total wipe out is usually held in the summer because they have water sports so the scene looks good too because of the blue sky.

These two sets in the game shows are contrasting because of the things you have to do in each game show. However there is a contrast between the sets of I'm a celeb and Total Wipe out as well because I'm a celeb has a different range of activities for the contestants where as Total Wipe out is repetitive. However compared to countdown the set of total wipe out is simple but entertaining and effective because of the tasks. Countdown also has a simple set but with the puzzles the audience wouldn't really look at the set as much

Contestants in Game Show

What are the most important considerations for producers when selecting contestants?

The contestants in a Game show need to have many talents, achievements and need to be fun and entertaining to promote the Game show. In some cases the producers would ask contestants to say something ridiculously amazing about themselves and will expect the contestants to make the episodes of the Game show memorable. Producers will make sure the contestants don't have a boring background so the viewers and the audience get amazed or shocked when the contestants talk about themselves. In quiz shows where the contestants need to be intelligent so they will need to confirm their studies and school life which will intrigue audiences. The producers are looking for contestants with a good past and consider things like if they have been to prison and why if they have just because of safety reasons. Producers will be responsible for anything that happens between the show and the contestants because some might have bad health and something might happen. The producers select different contestants for different reasons they might select a not intelligent person for quiz shows to make it more entertaining and funny for the audience.

The Cube application

The Cube Application Form by Hasina on Scribd

Gimmicks and Catchphrases in Game Shows

Main Gimmicks

The Weakest Link:
"You are the weakest link"

A Questions of Sport:
"What happens next?"

Eggheads:
"The question is. can they be beaten?"

Are you smarter than the ten year old:
"I am/not smarter than a 10 year old"

Mastermind:
"I've started so ill finish"

Countdown:
"Lets start the clock"

Have I got news for you:
"In the news this week"

Mock the Week
"The first subject is"

What is the purpose of a catchphrase?
A catchphrase is an easy way of remembering something, especially on a Game show where the show is usually noticed for its famous and catchy Gimmick or phrase. If a gameshow has a catchphrase or a gimmick that viewers or the audience remember then this is how the game show will be recognised and stand out.

What effect does it have on the viewer?
The viewer will know the catchphrase and will feel involved even if they aren't. A catchphrase lets the viewer understand the game and recognise the game show from the catch phrase. Also if he catchphrase is popular people who don't watch the game show will be intrigued to watch it because it is catchy and popular.

Children and Adult Game shows Exam Questions

 

Exam Questions

 

How does the game appeal to young people?

'Get Your Own Back' is a game show targeted to younger children which they find funny and entertaining because it is comedic and the hosts try to make it entertaining to young children so they don't get bored. The game in the show is to get even with someone that has been annoying them, this makes it entertaining to younger people because they are hassled by their parents a lot and they would like to see them get humiliated for it. The Game show uses bright coloured lighting to make the show seem more exciting and so its not dull that the viewers would change the channel. The game show has younger contestants so that the audience, who are also young children will relate to it. The game show is active and the contestants actually do activities and compete against their parents or anyone they wanted to get their own back on. Also young people tend to get bored easily so the game show will appeal to them because on CBBC where it is showing there are no adverts so they will continue watching because it is entertaining and not boring.

What are the Prizes?

The contestants with the highest points get to humiliate and get their own back on the person they chose by dunking them in a tank of gunge. The parents then get asked a series of questions and if they answer a question wrong they get lofted higher making the dunk bigger and worse for them. The losing team also gets a small prize which is a jacket and a trophy. The prize would make the viewers and audience want to watch the show to see who wins because they want to see who gets dunked, this is entertaining because it is funny.

Similarities and Differences between children's and adult game shows
An example of an adult game show would be Total Wipeout which is also an active game show where the contestants do a range of activities and complete courses like Children's game shows (Get Your Own Back) however where most of children game shows are activities adult game shows tend to be a mix of genres because children have less patience to just watch someone answer some questions. Young audiences tend to find active shows more entertaining and fun, however adult game shows also have activities because they have funny activities that are hard to complete. As everyone loves a bit of comedy both children and adult game shows are similar as they both tend to have comedy whether its a quiz game show or a practical one they always have comedy. Comedy in a show makes it more entertaining for any ages although, the jokes would need to be suitable for the age groups because younger people may not understand adult jokes and adult may find children's comedy because it may be immature for them. Adult and Children game shows are similar but for children it is made more simple for the younger children to understand. Adult Game shows may be complex and involve quizzes that younger children will not find entertaining. On the other hand both game shows have colours and bright lighting at some stages because bright lighting just makes it appealing no matter the age.

Game Shows Homework

How are Game Show prizes funded?

They can have an insurance policy to protect them from huge losses. For example, the insurance company says, we've studied the odds of your game, and we'll sell you a policy for $200,000 up front, that pays out full prize money any time someone wins $100,000 or more during this season of the show. Obviously this is all about actuarial tables and a smart insurance company who has studied the gameplay and sorted out the odds of how many players will win big, but the point is that the show doesn't have to worry about it. They can let the insurance company work it out, and the show then has a nice fixed-cost expense they can reliably drop into their production budget and not think about it anymore. And of course, though you didn't ask about product prizes (a BRAND NEW CAR!), I'm sure you know that the show sponsors typically donate those in exchange for exposure. That's why whenever it's a new car (or vacation package, or furniture set, or whatever), they spend a while talking about the features of the prize and then say "donated by...." That's TV advertising for the sponsor, in exchange for the prize.

What type of people do producers want to have on their game show?

To make their Game Show a success producers would want to look at the characteristics of the people and see if they are fit for the job. The contestants would need to be confident to be able to make the show fun and entertaining. People who have skill could help the producer because they will be useful whether its a quiz or activity. If the contestants are skilled in different subjects or activities the producer would consider them depending on what game show they are auditioning for but this would be what a producer is looking for, in the right game show. The contestants should be independent and shouldn't rely on being told what to do by the producer. Its like applying for a job in some ways where you have to make a good impression and show that you are suited for this.

Questions:

1. Have you had any experience in this topic?
2. Why did you chose this show?
3. What makes you better than others?
4. Do you have any special skills?
5. (quiz show) Do you have quick reaction time?

Countdown and The History of it's success

Countdown

Countdown is a British Game show which involves solving word and number puzzles. It was produced by ITV studios and is broadcasted on Channel 4. It is presented by Nick Hewer and assisted by Rachel Riley. The original release date for countdown was 1982 and it is still carrying on until now so from that time until now a lot has changed.

The TV show appeals to the audience in different ways this is why it has carried on for over 30 years, with over 6000 episodes. Countdown appeals to the audience because they can always join in even if the show presenters aren’t asking them to. Every time a puzzle is available for the contestants to solve the audience or viewers at home can’t stop them from solving the puzzles with them.

In 1982 when the show was released the show was still being introduced to the audience. The show allowed the audience to join in and caused tension every time the timer went started.

The contestants on countdown were always a few steps ahead of the audience because it seemed like they knew the answer to the puzzles before anyone else did. This shows us that the show makes sure to involve the right contestants who know what they are doing, but that doesn’t mean the audience can try to solve the puzzle too. In 1982 the show made the viewers feel involved and because that is when it started they were also curious of how the show will succeed and what is going to happen in other episodes.

In 2001 countdown had a 3000th edition of countdown. This was one of many celebrations as countdown has been around for many years and episodes. In the noughties countdown was very welcoming and thankful to the viewers, audience and the contestants because of the many celebrations they were having as the show continued successfully. The show was a mix of different thing that is why it appealed to the audience, in the show the host and his glamorous assistant would make the most of the time by making jokes from time to time and then getting into business by carrying on with the show. In the show they make it look as if it is very easy and the viewers at home are struggling but it is addictive to them in a way because even though it is hard to solve the puzzles they still want to see what else comes up.

TV Hosts, Why they are successful

TV Hosts

Vernon Kay, Richard Hammond, Phillip Schofield and Ben Shepard are all television hosts of some kind and have all become very successful in their careers. All of them are English presenters. They have all worked with famous celebrities. All of these hosts except Phillip Schofield have been given other promotions rather than hosting a TV show Vernon Kay has his own radio channel and Richard Hammond and Ben Shephard have been given shows to present that are watched and a promotion to all the regulars. The odd one out is Vernon Kay because he seems to be the only one who has made careers for himself outside of television, which is modelling and his own radio channel. These hosts all seem to be doing well in their careers working with people and TV shows that the audience and viewers know and recognise. The hosts are still keeping it up because they are lovable and make the audience and viewers want to watch the TV shows that they are hosting.

Music video Evaluation

For our music video we chose the song Faded by Alan Walker, we chose to do this song because the music video inspired us. Also the song has a nice rhythm and tune, it has a simple but meaningful story line. During my research I looked at music videos like Hello by Adele, this music video had a filter on throughout and this inspired us to put a black and white filter on our whole music video too. The music videos I researched also had a lot of different camera shot types to show the characters emotions and their actions. 

We used shots like cut in and close up shot to give the audience a view of different parts of the character and their actions. This shot type is effective because it shows the audience what the character is doing. We also used close up shots to show the audience the characters emotions and expressions. We have added many wide shots to show the background and setting of the scene. We used a variety of shots this was effective because the audience can see the characters closely or far away, different shots give the audience different effects. So, when we use wide shots the audience can see the characters full body and read their body language. 

At the beginning of the music video we used an over the shoulder shot to show the video to the audience in the perspective of the character. By seeing the video in the characters perspective the audience can feel more engaged in the music video and they can see what the character is doing and how they see it.

We also used different camera angles throughout the music video, we used high angles, low angles and eye level. We tried to use a variety of camera angles like high and low angles. The High angles we used make the character look vulnerable and scared because the camera or the audience is over powering them. It didn't take us very long to edit the video because we did not need to make many changes. We used a filter throughout the whole music video to make the audience be engaged with the video and it gives the video a different mood. As well as adding a filter we had to remove the original sounds of when we were recording the scenes. Also we changed the speed of some clips that we took to make it match the rhythm of the song and be in sync with it. For the edits and transitions we used fades and swipes and cuts. We mainly used these transitions because they show the audience that the same thing is happening in different places and areas. We used the fade transition in the beginning to show a sort of flashback and then we mainly used cuts to go through scenes quickly to match the beat of the song.
The target audience for our music video is teenagers or young adults, this is because the music video will appeal to these age groups. The music video has a beautiful narrative its simple and they will enjoy the music video along with the song because of the catchy beat and fast paced music video.
I think our music video was successful once we had edited it however I think what let the music video down was that it was repetitive and wasn't very exciting. On the other hand the music video did have effective effects and transitions that didn't make it look too fake and over done it almost looks professional.                                                                                                                                          We ran into many problems whilst producing our music video this includes filming and editing on the computer. The completed music video turned out perfect however this was not going to be our original music video. If you go back and look at our storyboard you can see that the story was different. One of the problems that we faced is we recorded good footage of what our narrative was supposed to be however, we did not upload our footage onto the computer, as soon as we were finished, therefor the next time we went to upload the footage it had been deleted. The footage was not uploaded onto the Mac therefor it wasn't backed up. Therefore we had to retake the footage but to make it simpler, we kept it in the similar setting and changed the story line a bit. The original story of our music video ended in a graveyard however because that footage was deleted we did not have the time to recreate the same footage therefor we edited the original story a bit. We edited the ending and still made it effective and match the narrative.
Another problem we faced whilst filming our music video is that the first time we filmed all the scenes on a different camera the quality was poor. Our camera was a Kodak easyshare Camera with 14 Mega Pixels. On the camera itself the footage looked as if it had good and high quality footage however when we uploaded the footage onto the mac the quality was terrible. Because the quality was so bad we couldn't make out some of the footage or scenes. Therefore had to start again even though we filmed all our scenes already.
In some cases we could have made do with footage that was only a bit blurry however this was poor and some effects were not even visible.
For example in this screenshot of the footage you can see smoke (as an effect) however it is not as clear as it would have been. This type of quality is not effective in producing a music video because the audience would not like it and they wouldn't be able to make out what some things were.


Because we didn't have another camera to film on we borrowed the school camera which is a Canon 1200D. This camera had much better quality and once we uploaded the footage onto the macs it was great as well. The footage that we took had good enough quality that we used it in our music video. If we were to make this music video again I think we should be more creative and imaginative with the narrative and we should have more performance in the music video. To make the video more visually appealing to the audience I think we should have added a fictional narrative with more edits and costumes. This would be effective because usually people only listen to the song and the video doesn't interest them however if the music video was visually effective and creative the audience would be interested and would want to watch it.
In conclusion I think that our music video was effective because it had the right edits and transitions which was effective because it made sense and matched the song theme. Also I think that our target audience, teenagers and young adults, will like it because of the narrative and because its simple and they can look at the transitions and effects put into the music video.

Hasina and Hasiba music video

Call Sheet for Music Video shoot

Equipment List

Equipment List

Plan for Photoshoot (location of music video)

Shoot date & time: Sunday 24th April 2016 morning

Image Description: The images will have a glum and sad feel with lots of wide shots to show the scene and mood along with close ups to show emotions (sad)

Shoot Location: Hurst park, areas around the playground because it fits with the purpose of our story and around the park where its not such a common place, surrounded by trees where it feels lonely and the character is lost.

Model/person: My sister (Hasiba) and me because we both fit in with the story of our music video and some of those shots will be acted in the music video.

Lighting: Natural lighting hopefully gloomy weather to make the atmosphere sad and lonely.

Costume: Casual everyday clothes because it would have been a regular day in a regular setting so nothing should stand out from the background.

Plan of Shots: most of the shots will be to do with the music video and clues of what its about and poses that will look good and tell the audience what is going on without dialogue or actions. 

Music video Storyboard

Presentation and Audience

The ethos of our artist Kylee Stans is based around a catchy and up beat electronic dance music (Dub step) with singing. The catchy beats will attract young teenaged fans who also like artists such as, Fuse ODG, Kygo, Gemini and other artist with up beat music and singing included in it. As well as the artist the audience listen to they will include our artist along with the others because the genre is something they will hopefully enjoy. The message of the song is to let the audience know that they can achieve a goal when it seems impossible. This is a positive attitude and teaches the right thing.

This message means the psychographic groups are Explorers and Succeeders. This means that the audience will see that you need adventure and need to discover to find answers or what your looking for, don't just sit there waiting, go out and look, find and search. This will mean they can succeed and will be pleased in the end because they would have found what they were looking for or found answers. Despite that they are also Strugglers because before Exploring they find themselves in a sticky situation where they don't know what to do and feel lost and incomplete. These Psychographics will help the audience in a positive way as well as negative, even though the negative is still there the song eventually teaches its audience a  way around it.

The Target audience is young unemployed, students, category E aged 12-16, these age groups have a lot to work out and fight through, nothing is easy at this stage. This music genre will help them relax and think about the catchy beat every time they feel like they are thinking too much. They are a younger generation and don't mind loud music where they can follow the beat and lyrics.

Survey Evaluation Hasina and Hasiba

Survey Evaluation

Planning the music video and narrative or performance

Narrative

I have decided to make my music video will be a narrative. The reason for this is because the story behind my music video will have a meaning and will engage the audience and make them feel connected to the story. I think it is important to do these things and let the audience see every aspect of your music video the narrative will be effective for the audience to understand the song and the story behind it.

What I will have in my music video is 2 girls, played by me and my sister, one girl is lonely and looks for the other girl (friend) not knowing she is dead. Then at one point of the music video another girl (me) comes and joins her, but the other girl doesn't know that she's actually dead until the end where the dead girl shows her, her own grave stone, like a spirit.

My Artist for my music video

 

My artist for my music video will Kylee Stans a made up artist that is suitable for the genre of my music (Artist played by me). The genre will be hip-hop/dance music. The idea is for the music to be upbeat and understandable which would be ordinary and will suit the video. By having these genres and that name the audience will find it catchy and easy to remember, clear that its a solo female singer.

Embed and Analyse 3 Music Videos

TASK 1

3 Music videos

 1.Adele- Hello
 i. Artist- Adele, Producer- Greg Kurstin, Director- Xavier Dolan, Production Company-  Believe Media/Sons of Manual/Metafilms
ii. Record Label- XL Recordings
iii. The target audiences for this song would be people above the age of 9 and between about 40 because young people might find the song boring or slow and people who are older might like this style of song.
iv. The narrative story behind this song is that Adele has the feeling that she is being forgotten by someone she hasn't seen in a long time so she is making out who she is and trying to get noticed.
v. The Sepia filter (green filter) was the most standing out in the music video and the cinematography like close up shots of characters are very important and clear in the music video because they show the feeling and atmosphere in the song.
There is a wide shot which shows the subject and her surroundings. This is effective and helps the audience see where the subject is and what and why she is doing what she is doing. This helps the audience understand the music video and the meaning behind it making them love it more.

 

 

 

 

There are many shot types which try to make the audience see the emotions of the subjects and the atmosphere changes each time the location changes. This extreme wide shot barely shows the audience the subject but makes the surroundings and the setting very clear. The leaves blowing out of control everywhere shows the audience that there is tension or a sort of anger.

As well as a extreme wide shot the shot also has a high angle making the subject seem overpowered and weak. This is effective because it shows the audience what the subject is feeling and that they are supposedly upset or feel weak.

 

vi. Props that were included in this music video were normal ordinary life like home furniture and rooms. The lighting was not different the filter kept most of the things the same brightness and the costumes were basic as well.
vii. This music video is successful because the song has a nice and emotional meaning and the song lyrics link to the video and they are very effective for making the whole music video have a effect.

2. Justin Bieber- Love Yourself

I. Artist- Justin Bieber, Producer- Justin Bieber, Directors- Scott "Scooter" Braun, Parris Goebel, and Allison Kaye, Director- Parris Goebel, Production Company- SB Projects and Bieber Time Films.

ii. Def Jam and School Boy are the record labels

iii. I think the target audience for this song is teenage girls because Justin Bieber's songs are emotional and some girls can relate to this songs and feel the emotions he is trying to get across to the audience. Also the video is dancing and that dancing gives a story a very short but effective story.

iv. The story behind the song is clear because of the title 'Love Yourself'' It is about a girl who doesn't feel comfortable with herself and her 'boyfriend' is trying to make her realise that she is special and she should appreciate herself and love herself as much as he does and then he makes the message clear when he sends her a note that says 'Love Yourself'

v. The music video is pretty straight forward throughout there are no major special effects because I guess the director wants the audience to focus on the dancers and their performance. However the main effect that is clear is that as the feelings of the girl change the effect/colour changes like in the beginning and the end it is black and white and the rest is normal.

 There are also a lot of close ups which give the audience a view of the subjects emotions and how they feel. This is effective because it moves the audience and makes them feel intrigued and they feel connected to the story and the characters.

There are high angles to show the subjects and their surroundings and what they are doing. This is effective because the audience can see the subjects clearly and how they act effects what the audience think about them and in this case because they are on a bed the audience might be interested to see whether it is morning or night. 

 There are also a lot of cuts from different scenes, which is effective to show the audience different thing fast and at different perspectives.

vi. The acting in this music video is very believable and you would thing it is a normal day and not a music video because of the ordinary looking props like a normal house, food and bed. The lighting is also effective because it looks like daylight and in one scene it is not daylight but it was effective because the light they used made it seem like they had a room light on which they probably did. They also added a birds eye view when the screen was showing 2 Iphones on the table with videos of dancing.

vii. This music video is successful because it makes scenes and has a catchy and calm tune to it and the song reminds you of a similar artist where the fans could like both the song and video because of the effectiveness in the dancing/acting

3. Ariana Grande- Focus

I. Artist- Ariana Grande, Producer- Brandon Bonfiglio, Director- Hannah Lux Davis, Production Company- London Alley Entertainment

ii. Record label- Republic

iii. The target audience to the Music video Focus by Ariana Grande is teenagers (female) Ariana Grande's songs attract a lot of young girls and they are all intrigued by her acting and her high voice. The music videos which Ariana Grande puts her songs into also attract young teenagers as her music videos are usually colourful and have a meaning behind them.

iv. Focus by Ariana Grande is about acceptance and focusing on someone on a deeper level–finding out who they really are beyond the way they look or their actions.

v. There are a lot of shot types and edits in this music video. There are a lot of cuts which lets the audience see a lot of things in a short time.

The cuts are fast and show small things, there are extreme close ups of The subjects body parts, this is effective because it shows the audience a detailed picture of the artist or the character to understand them.

The music video has a variety of camera shots including: Wide shot  to show the position of the singer and where they are and what they are wearing as well as close ups to show the audience the facial features of the subject and their emotions. The music video also has effects and edits that make it seem interesting like duplicating the singer and her surroundings into that screen.

 There are also different angles such as a low angle where the subject is shown from the camera looking at a low angle to the subject. This is effective because the audience can see the subject and the people around the subject clearly, looking at the audience from a high angle makes the subject seem confident and powerful which is what Ariana Grande was trying to show, that she's confident.

vi. The mise-en-scene in this music video is very clear because there are so many. There are different costumes on Ariana Grande they are not big character costumes they are just pretty dresses which she likes to wear. Not very casual but not too extreme either, maybe party outfits.

There is one main prop which stands out and that's the hollow cylinder which Ariana Grande sits in for most of the music video. This prop is effective and makes it interesting and unique. This means that the audience wouldn't expect much of a story behind the music video and would just enjoy it as new things appear. As for the lighting it is not clear where it is coming from but it is precise in showing the shadows of it. There are a lot of silhouettes in the music video  whether it is of the subject or the props, the silhouettes are made because of a bright light behind them which is not very effective if it was supposed to be natural because it would look like a light bulb to the audience. However the silhouettes are effective because they give mystery to the singer and the song itself.

vii. The music video of focus is successful because there are elements of surprise and unique effects in the video. The music video shows a lot of things and shows the audience how much fun the people in it are having, because of the acting, which links to the upbeat music which makes the audience want to sing along.

 



Product Evaluation

 

Product Commercial story board

 

Product poster draft sketch

Own Prouct Print Advert

My Favourite Things Rip-O-Matik (Homework)

Product Logo

 

 

The Copy and Paste Pen logo

 

Analysing Products similar to mine

Analysing Simmilar Products to Mine

Analysing TV and Print adverts

Analysing TV and Print Adverts

Own Product (Homework)

Product: Copy and Paste Pen

Description: This Pen is not just any ordinary pen. When your hand is too weak or you cannot be bothered to write out a long piece of text just copy and paste it. Any notes on a text book that you want into your exercise book can be easily written. This pen looks like any ordinary pen (not designed for cheating in tests) but it is a little thicker, because of technical chips inside. Just press hold on the 'copy' button and highlight your text without letting go. Then on your exercise book hold the 'paste' button and highlight above your writing line and don't let go.

Price per unit: £72.89 

Audience: The target audience for this pen would be people aged 16-24 this is because at these ages the studying and exams are a trying and important thing. Also because at this age they would be mature enough to not use it for the wrong reasons. As well as that at this age the studying will require taking a lot of notes and you don't want your hand to ache because of all the writing so you can revise easier using this pen.

To Promote my copy and paste pen I would advertise with:

1) Print- I would promote my 'Copy and Paste pen' By advertising on print (e.g.newspaper) This will give the audience a lot of information and there is no limit where as there would be for TV advertisement.

2) Billboards (Digital)- This is the 21st century therefore digital things are more likely to be seen and recognised.

3) In-Store- Using walls, tables and counter tops in places like restaurants to promote my product because everyone who came for a different purpose will catch the advertisement and will want more information.

4) Outdoor and Transits- Many people travel by bus or public transport meaning they will have a look at my product advertisement and maybe read it and be impressed and would want to know more.

5) Online- Promote my product by putting advertisements online and letting people see the when they are on their websites

Ethos, Pathos and Logos

3 Categories in Persuasive Strategies for Advertising


1. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader.
This means that the seller has to be trustworthy to the buyer. This could mean the buyer could be judging you by appearance, character and actions. For example on this advertisement there is a picture of a celebrity, Taylor Swift, this could give different opinions towards the audience. Most positive because If a celebrity is using the product or has agreed to promote it the buyer must be encouraged to buy it too because people look up to the famous to become just like them.



2. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. This talks about the emotional feelings of the buyer and how emotional they feel towards the advertisement. For example this advertisement about stray dogs would make the audience feel empathy towards the poor dog who has no home and it sad. This is effective because as the audience feel sorry for the dog they want to do something to help the dog which the advertisement is asking them to do.


3. Logos is an appeal to logic, and is a way of persuading an audience by reason. This way is how the audience feels about something and wants it to be right or wrong with a logical reason. So the audience has to know why something would be good and it has to be a factual reason. For example on this advert there are lots of facts about why you should quit smoking. For people who care about the logical reasons of why you should promote their advertisement this is effective because it is giving factual information.

 

Certificate Of Achievment in Camera Shots Quiz

Different Types of Advertising

Different Ways of Advertising

Advert Analysis

Advert Analysis

Test Improved

1.    What is a Media Institution?
A company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.

2.    Give an example of a negative stereotype.

All blonde women are dumb.

3.    Give an example of a positive stereotype.

All Blacks are great basketball players.

4.    What is the difference between denotation and connotation.

Denotation means when you say something (a word) you are talking about the literal meaning (dictionary definition), where as the connotation means the emotional or cultural meaning.

5.    TV is an example of a media platform – name 3 others.

-News paper
-Radio
Magazines

6.    The Hypodermic Needle Theory is the idea that media audiences passively believe and act upon what they read, see or hear in the media. To what extent do you think this is true or untrue? Give examples to support your answer.

I think this statement is true because the media gives people information on the news or celebrity juice or things that other people do. People who read this instantly believe that it is trendy or in style of this generation and they believe that they must do it as well. For example when 'the ice bucket challenge' was all over the internet and on media sites. People poured iced water on themselves and donated money to charity then nominated someone else to do so as well. This went on like a chain and by some time everyone was doing it.

7.    Name 3 camera SHOT TYPES.

-Close up
-Extreme close up
-Mid Shot

8.    Name 3 camera ANGLES.

-Birds eye view
-Low angle
-High angle

9.    Name 3 camera MOVEMENTS

-Crab
-Dolly
-Follow

10.                       Name 3 TRANSITIONS (EDITS)

-Cut in/out
-Fade
-Wipe

11.                       What is mise-en-scene?

the arrangement of scenery and stage properties in a play. T

he setting or surroundings of an event.

12.                       List all of the NRS social categories.

A-Upper Middle Class-Higher managerial, administrative or professional
B-Middle Class-Intermediate managerial, administrative or professional
C1-Lower Middle Class-Super visory or clerical and junior managerial administrative or professional
C2-Skilled Working Class-Skilled manual workers
D-Working Class-Semi and unskilled manual workers
E-Non-Working-Casual or lowest grade workers, pensioners and others who depend on the welfare for their income.

13.                       Identify 4 different lighting techniques.

-Back
-Key
-Camera
-Fill

14.                       Define Media Convergence – give a specific example.

 The merging of previously distinct media technologies and media forms resulting from digitization and computer networking. Example: You can read the newspapers you get locally on your phone.

15.                       Who is responsible for putting age classifications on films and games in the UK and the US?

The British Board of Film Classification (BBFC), The Entertainment Software Rating Board (ESRB), Pan European Game Information (PEGI), Motion Picture Association of America (MPAA)