Presentation and Audience

The ethos of our artist Kylee Stans is based around a catchy and up beat electronic dance music (Dub step) with singing. The catchy beats will attract young teenaged fans who also like artists such as, Fuse ODG, Kygo, Gemini and other artist with up beat music and singing included in it. As well as the artist the audience listen to they will include our artist along with the others because the genre is something they will hopefully enjoy. The message of the song is to let the audience know that they can achieve a goal when it seems impossible. This is a positive attitude and teaches the right thing.

This message means the psychographic groups are Explorers and Succeeders. This means that the audience will see that you need adventure and need to discover to find answers or what your looking for, don't just sit there waiting, go out and look, find and search. This will mean they can succeed and will be pleased in the end because they would have found what they were looking for or found answers. Despite that they are also Strugglers because before Exploring they find themselves in a sticky situation where they don't know what to do and feel lost and incomplete. These Psychographics will help the audience in a positive way as well as negative, even though the negative is still there the song eventually teaches its audience a  way around it.

The Target audience is young unemployed, students, category E aged 12-16, these age groups have a lot to work out and fight through, nothing is easy at this stage. This music genre will help them relax and think about the catchy beat every time they feel like they are thinking too much. They are a younger generation and don't mind loud music where they can follow the beat and lyrics.