Own Product (Homework)

Product: Copy and Paste Pen

Description: This Pen is not just any ordinary pen. When your hand is too weak or you cannot be bothered to write out a long piece of text just copy and paste it. Any notes on a text book that you want into your exercise book can be easily written. This pen looks like any ordinary pen (not designed for cheating in tests) but it is a little thicker, because of technical chips inside. Just press hold on the 'copy' button and highlight your text without letting go. Then on your exercise book hold the 'paste' button and highlight above your writing line and don't let go.

Price per unit: £72.89 

Audience: The target audience for this pen would be people aged 16-24 this is because at these ages the studying and exams are a trying and important thing. Also because at this age they would be mature enough to not use it for the wrong reasons. As well as that at this age the studying will require taking a lot of notes and you don't want your hand to ache because of all the writing so you can revise easier using this pen.

To Promote my copy and paste pen I would advertise with:

1) Print- I would promote my 'Copy and Paste pen' By advertising on print (e.g.newspaper) This will give the audience a lot of information and there is no limit where as there would be for TV advertisement.

2) Billboards (Digital)- This is the 21st century therefore digital things are more likely to be seen and recognised.

3) In-Store- Using walls, tables and counter tops in places like restaurants to promote my product because everyone who came for a different purpose will catch the advertisement and will want more information.

4) Outdoor and Transits- Many people travel by bus or public transport meaning they will have a look at my product advertisement and maybe read it and be impressed and would want to know more.

5) Online- Promote my product by putting advertisements online and letting people see the when they are on their websites